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Mr. M.G.Parameswaran

1977 - B.Tech - Chemical Engineering Executive Director and CEO @ Draft FCB Ulka Advertising

Mr. M G Parameswaran (popularly known as “Ambi”) received his B. Tech (Chemical Engineering) degree from IIT Madras in 1977 and PGDBM (MBA) from IIM Calcutta in 1979.

Mr. Ambi Parameswaran is presently the CEO and Executive Director of DraftFCB Ulka Advertising Private Ltd, Mumbai, India?s fourth largest marketing communication firm. In his marketing and sales career, he has worked with companies like Rediffusion DY&R, Boots Company India and UDI Yellow Pages. During his twenty year stint with Ulka Advertising, he has played a key role in the turnaround of the agency and has set up and built several new divisions such as Nebula Films, Direct/Digital, HealthCare and Cogito Brand Consulting. Mr. Ambi Parameswaran helped build major Indian Brand in diverse categories such as automotive, healthcare, entertainment, consumer goods, IT services etc.

Mr. Ambi Parameswaran has been consistently ranked among the 20 most influential advertising professionals and as one of the 50 most influential people in Indian marketing and media. He has also been a core faculty in Strategic Brand Management at IIMC during the last six years for PGP and PGP Executive MBA students, and a guest lecturer at several management schools. He has also conducted training programs and branding workshops for leading companies in India and the region; he is a regular speaker at industry seminars organized by Indian Society of Advertisers, CII, FICCI, ASCI and Bombay/ Madras Management Associations.

Mr. Parameswaran has written more than 100 articles, three books, including one award winner, on branding, advertising and consumer research, and is a recipient of honor from Indira Group of Institutions for his Lifetime Contributions to the Advertising Industry. He was named to the Board of Governors of the Indian Institute of Management Calcutta in 2007. He is an active member of the PanIIT Alumni organization for over six years.

In recognition of his professional accomplishments and outstanding leadership qualities and contributions to the advertising industry, IIT Madras and its alumni are proud to confer on him this award.

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