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MG “Ambi” Parameswaran [1977/BT/CH], Executive Director & CEO, Draftfcb-Ulka Advertising, Mumbai

M.G. Parameswaran is Executive Director and CEO of Draftfcb-Ulka Advertising, Mumbai, a member of India’s third largest marketing communication organization, the Draftfcb Ulka Group.

Ambi as he is known, is a Chemical Engineer from IIT Madras (Indian Institute of Technology) and an Honour Roll Management Graduate from IIM Calcutta (Indian Institute of Management). In a career spanning three decades he has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at Draftfcb-Ulka Advertising over two decades ago. He has had a key role in the transformation of Ulka Advertising into Draftfcb Ulka Group with interests in media, consulting, digital, advertising and healthcare. He has helped build numerous brands Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others, covering diverse categories such as automotives, healthcare, telecom, FMCG, corporate etc.

Ambi has been contributing articles to premier business publications, has conducted seminars and branding workshops for Indian and MNC organizations and industry bodies like CII, FICCI, AIMA etc.; he has spoken at international forums including the Kellogg India Summit at Northwestern University and Cornell University; he has also been a guest faculty at several business schools in Mumbai and at his alma mater, IIM Calcutta.

Ambi now has six books to his credit including : “FCB-Ulka Brand Building Advertising – Concepts and Cases”; “Understanding Consumers – Building Powerful Brands Using Consumer Research”; “Building Brand Value – Five Steps to Building Powerful Brands” (Winner of 2007 NTPC – DMA Book Prize). All his books find use in marketing and advertising education across business schools in India.

Ambi is involved in several industry organizations such as AAAI, CII, IAA and has served as the President of Advertising Club Bombay (possibly the biggest club of its kind in the world) during the period 2003–05. He was inducted into the Board of Governors of IIMC in 2007 and he received the Distinguished Alumnus Award from IIT Madras in April 2009. Last but not the least, he successfully completed his PhD from Mumbai University in August 2012.