IIT Madras faculty authored book ‘Thoduvanam Thedi’ aimed at helping grassroots entrepreneurs enhance the success of their businesses was launched yesterday.

IIT Madras Research Park turned cynosure of all eyes veteran film actor Kamal Hassan went ahead to launch the book authored by IIT Madras faculty.

Thoduvanam Thedi by IIT Madras faculty will inspire first generation entrepreneurs raring to reach greater heights to realize their dreams, said actor Kamal Hassan.

‘The book by IIT Madras faculty has easy to understan narrative, will inspire the first generation entrepreneurs raring to reach greater heights to realize their dreams.’

This book by IIT Madras faculty will also help business students and common man to understand the nuances of running a business, said Kamal Hassan.

IIT Madras faculty brings out great book for entrepreneurs
It is interesting to note that IIT Madras faculty, namely, Professor A. Thillai Rajan, Professor G. Arun Kumar and Professor Saji Mathew from Department of Management Studies conducted a pioneering programme in 2016 to to train micro and grassroots entrepreneurs as a part of socially-relevant projects of the institute.
It was implemented in partnership with ‘Hand in Hand India,’ a non-profit organization, with around 400 entrepreneurs in and around Kanchipuram district near Chennai having benefited.

The objective behind conducting the programme involving IIT Madras faculty and Hand in Hand India was to pioneer a social concept to enhance the creditworthiness of micro, marginal women entrepreneurs through training and development.

The program had several unique features such as being conducted in Tamil, with experienced faculty members, successful entrepreneurs as mentors and a credit facilitation process as well.