IIT-Madras (IIT-M) and NASSCOM-incubated Startup ‘TRI3D’ is bringing 3D technology to the traditional Indian Garments Sector to help small and medium businesses survive the economic challenges brought by Covid-19.

One of the main barriers for e-commerce, is to generate images of garments to be uploaded to e-commerce websites.

TRI3D’s unique apparel visualisation technology converts flat images of garments such as sarees into beautiful photo-realistic

3D images on models, mannequins and creative representations. The Startup has developed a software substitute for conventional model photoshoots, convenient for even the small boutique designers and weavers, who could not afford photoshoots, an IIT-M release said.

Krishna Sumanth Alwala, co-founder, TRI3D Startup said, “the painstaking task of arranging a day-long photoshoot with models having to constantly change in and out of sarees, is easily bypassed. The desired image is generated in a matter of minutes, without any compromise”.

As many as 80,000 garments have been digitised and sold using TRI3D’s Technology in India, Sri Lanka and Abu Dhabi in the last one year.

Over 100 new generation entrepreneurs from across 50 locations in India have already deployed this technology, which would go a long way in ensuring the smaller and medium businesses do not lag behind in the digital revolution and are able to re-invent themselves for the pandemic era.