International Institute of Technology (IIT), Delhi, IIT Madras, International Institute of Technology Bangalore (IIIT-B) and Indraprastha Institute of Information Technology (IIIT-D) have tied up with Continental India for research and development of autonomous driver assistance systems.

Continental will engage with the four engineering institutions to build competencies that are important for niche Advanced Driver-Assistance Systems (ADAS) functionalities, accelerating the adoption of autonomous technologies.

One of the leading developers of ADAS technologies, Continental India’s work with colleges in India is focused on enhancing the safety of pedestrians, bicycles and even animals.

As part of the initiative, Continental India is currently researching scenario perception, especially enhancing safety towards pedestrians, bicycles and animals, with on-road protection from potholes and speed bumps, a statement from the company said.

ADAS technology is still relatively nascent in the Indian market although it is gaining increased awareness, the company noted. The company’s strategic partnerships aim to support three key strategic pillars — technological advancement, creating an industry-ready talent pool and enabling open innovation in the ecosystem, Continental said.

Continental India has been around for over 50 years, making auto components, tyres and offering various kinds of technologies. The company has on its rolls close to 9,000 employees across 15 locations in the country. In 2019, Continental generated sales of 44.5 billion euro and currently employs more than 2,33,000 people in 59 countries and markets.