2000/B.Tech/CS Vice President and General Manager, Google Search Advertising and Experiences Google USA
Ms. Vidhya Srinivasan graduated with a Bachelor’s degree in Computer Science from IIT Madras in 2000, before pursuing her MS in Computer Science from Georgia Institute of Technology.
Vidhya is a transformative leader and seasoned general manager with a career-long focus on applying technology to transform traditional business models across various industries, including cloud infrastructure, data analytics, ad tech, and digital marketing. She has held senior technical and executive roles at Google, Amazon, and IBM.
Vidhya currently leads the organization of engineers, data scientists, and product managers behind advertising on Google. Since joining Google, she’s led the transformation of Google Analytics into a mobile-first paradigm with AI-driven insights; the launch of the new Search Ads 360 with a new easier-to-use interface as well as new features and campaign types; pixel-less measurement for YouTube advertising; and cross-channel data driven attribution and privacy-first investments in Ads Data Hub. Vidhya also helped launch and drive industry-wide adoption of Performance Max, Google’s first AI-powered goal-based campaign across Search, YouTube, Display, Discover, Gmail and Maps, to help businesses of all sizes achieve their goals.
Over the last year, Vidhya has been applying her expertise in large-language models and AI to drive the development of new advertising solutions and formats. She is leading the evolution of ads in Google’s Search and Shopping experiences to align with consumer preferences, making Search results more browsable and visually immersive. Vidhya and her team also recently launched a new AI-powered campaign type to help social advertisers capture the engagement and action of billions of users across YouTube, Discover and Gmail.
While at Amazon, Vidhya built and scaled Amazon Redshift, the industry’s first cloud-native Data Warehouse and AWS’s fastest-growing service for many years. She also led the development and rapid adoption of AWS Glue, a fully managed serverless extract, transform, and load (ETL) service.
In addition to her professional achievements, Vidhya is an active contributor to the community. Vidhya is fostering diverse teams and is a champion for diversity and inclusion in tech, serving as a mentor to several female leaders at Google and in the community. For her exemplary Global leadership, vision in the analytics sector, commitment to excellence, and functional experience in diverse fields, including technology, engineering, product management, and operations, IIT Madras and its alumni are proud to confer this award upon Vidhya Srinivasan.
