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Dr. V Srinivasan

1966 - B.Tech - Mechanical Engineering Stanford University, Stanford, USA

Covered in awards and honours for his distinguished work over the last 35 years, Prof. V. Srinivasan has blazed a glorious trail to his present position of Professor in Marketing and Management Science at Stanford University.

On graduating in 1966 from IIT Madras, Prof. Srinivasan gave evidence of achievements to come after receiving a distinction in Mechanical Engineering and being honoured with the President of India Gold Medal. He was subsequently at the top of his class, when he received his M.S. and Ph. D. from the Carnegie Mellon University during which period he was also awarded the GSIA (Graduate School of Industrial Administration) Fellowship.

No stranger to awards, Prof. Srinivasan’s prowess in the classroom was reinforced when he received the Best teacher award twice in 1972 and 1973. In fact six doctoral advisees of his have won best dissertation-based paper awards.

A respected authority in his field, Prof. Srinivasan has published over 85 papers in various technical journals and has received commendations for these articles year after year by his peers in the US, including the American Marketing Association Churchill Award for Lifetime Achievement in Marketing Research in 1998.

It is with great honour that IIT Madras adds its commendation to Prof. Srinivasan’s for his excellent work in his field and his ongoing effort to share his knowledge with future aspirants.

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