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IIT Madras startup TRI3D brings Next-Gen 3D Tech to Indian garments sector

While using professional models is obviously a great way to showcase your products, it isn’t always cost-effective. The best alternative option is here. A startup ‘TRI3D’ has developed software through which you can visualize the outfit.

Simply upload a flat image of a garment on the site  https://tri3d.in/?rc=pr and get high quality, ecommerce ready, 3D images instantly.

This startup incubated by IIT Madras and NASSCOM has developed the software to help small and medium businesses survive the economic challenges brought about by COVID-19. It helps reduce the hassle of organizing and doing a photoshoot.

The software is convenient for even the small boutique designers and weavers who cannot afford photoshoots. The images generated by TRI3D are acceptable on most of the popular e-commerce websites.

According to the team, as many as 80,000 garments have been digitized and sold using TRI3D’s Technology in India, Sri Lanka and Abu Dhabi in the last one year alone. More than 100 new generation entrepreneurs from across 50 locations in India have already deployed this technology.

You just need to simply upload flat images to get high quality, ecommerce ready, 3D images.

Explaining the advantages of this technology, Krishna Sumanth Alwala, Co-founder, TRI3D startup, and an IIT Madras alumnus, said, “The painstaking task of arranging a day-long photoshoot with models having to constantly change in and out of sarees, is easily bypassed. The desired image is generated in a matter of minutes, without any compromise. The quality of the generated image is on par if not superior to the images taken by a photoshoot.”

This digital technology will go a long way in ensuring the smaller and medium businesses do not get behind in the digital revolution and are able to re-invent themselves for the pandemic era.

Elaborating on their technology, Nitish Reddy Parvatham, Co-founder, TRI3D startup, and an IIT Bombay Alumnus, said, “A simple picture of a flat piece of a saree is automatically draped onto a model with unchallenged realism, by the power of technology. The photo could also be one of an unstitched dress material and our software will not only ‘stitch’ the fabric but also visualise it as a finished garment draped onto a model, in a variety of poses.”

He also said that many top retail companies have encouraged them and helped them shape the product and its realism. The team worked closely with one of the biggest fashion e-commerce players in India besides a major brand in South India, a couple of the largest saree retailers in Chennai.

TRI3D is currently being used not just by retailers but also wholesalers and manufacturers, B2B distributors and even handloom weavers directly in some cases. It is suitable for anybody who has a saree or a fabric to sell.

They currently have more than 150 active customers from all over India. A lot of them are from remote towns such as Kanjeevaram, Tirupur, Salem, Coimbatore, Mangalagiri, Chirala, Pochampally, Ikkat, Mysore, Nasik, Banaras, and Chanderi, among other places, apart from the metro cities.

Sharing his experiences in using this technology, Prem Vemuluri, Head of Operations, Kalanikethan, one of the largest retail brands in South India, said, “TRI3D made our work easy when we decided to launch our online store. The cataloging process was so simple we could finish one week of work in a single day”

Currently, the software is largely being used by customers to visualize dresses, shirts, trousers, blazers, suits, kurtis, Indian ethnic wear, and home furnishings.