• Stellapps, the IIT-Madras incubated dairy-tech startup, has launched a first-of-its-kind, fully-automated direct payment platform, ‘mooPay’, for dairy farmers in Rajasthan.
• mooPay is a payment gateway for dairies and dairy farmers where the dairy officials can transfer milk payments digitally to member farmers from the dairies’ existing bank account to farmers’ savings bank account.
• Directly depositing payments in farmers’ bank accounts will help enhance farmer savings and will also build farmer loyalty to the dairy.
• This will remove the risks and costs of transferring money in cash to hundreds of thousands of farmers in hundreds of villages.
• The Digital technology solutions provider Stellapps is a first of its kind end-to-end dairy technology solutions company of India. It is also one of the technology pioneers of the World Economic Forum (WEF).